A new brand of makeup specially formulated to honor and enhance Asian skin. DTE created the name, logo design, website, collateral and branded content leading to the brand launch.
360° Brand Launch
As agency of record, DTE created the name, logo, mark, primary and secondary packaging, content, social, video and stories for Orcé's debut products.
Packaging
Design - Production Management - Messaging - Photography
A New Force of Nature
Asian Americans are rapidly growing to become the wealthiest and most educated in the nation. Globally, Asian women are leaders in society, science, tech, design, business, fashion, entertainment and social media, with endless possibilities for the future to come.
Campaign & Strategy
DTE developed the creative and brand strategy and a mobile-first e-commerce website, launch video and campaigns for digital and out-of-home.
Robust Marketing Tools
As part of a 360 degree campaign, DTE developed print, video and social assets to support Orcé's brand launch across all touchpoints.
Social Media
Curation, Community Management, Creative Direction, Photoshoot Production, Casting, and Influencer Collaborations
Building a Community
Creating a real, robust, engaging online community centered around powerful, inspiring Asian women.