After a decade of design, jewelry designer turned to DTE studio for a new logo and brand look and feel.

A Brand New Look

As a designer Bliss Lau has long been inspired by suspension and architectural structures. For her new logo, DTE designed an elegant typographic solution. Playful and inspired by columns and pieces that fit together, Bliss Lau launched her new logo, collection and website in 2023.

The new Bliss Lau logo designed by DTE studio. The logo is in all caps, and the font is a high contrast serif, with very thin serifs. The A in Lau is slanted dramatically to the right.

Website Redesign

As part of the brand refresh, Bliss Lau wanted a unique and sleek website that matched the look of the new logo. DTE customized a Shopify template that highlights Bliss Lau's beautiful imagery, focuses on products, and allows for ample storytelling.

Bliss Lau's new e-commerce website design by DTE studio shown across multiple devices. An iMac shows the homepage with a large header image of a model's torso wearing many rings and a bodychain; a laptop has large diamonds; iPhone with a product detail page with long gold, earrings; an iPad with a shopping collection page showing various jewelry styles.

E-commerce with an Edge

A new UX/UI for an edgy, on-trend, robust shopping experience reflective of Bliss Lau's style and cool.

A horizontal iPad showing a collection page of Bliss Lau's new website showcasing fair mined gold and diamond earrings and rings in Bliss Lau's signature modern and architectural style.


DTE was responsible for the Campaign Creative Direction for use across the new website, social media, emails and all other touchpoints.

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