As the first-ever face of Tamara Mellon, Irina Shayk fronted a capsule collection built for impact. DTE Studio led the creative direction across video, TV, print, and social—unlocking a launch that didn’t just look powerful, it performed at a category-defining level.
From high-converting landing pages to precision-designed packaging and gifting experiences, we built a fully integrated system engineered for scale. Every asset—from behind-the-scenes content to press kits and paid social—was designed to drive velocity and measurable lift across channels.
Our campaign didn’t simply outperform expectations—it outperformed the brand’s already high-performing internal marketing by 2-6x across paid media.
Engagement, click-through, conversion—every metric hit new highs. This was data-backed storytelling optimized for results, proving that creative excellence and performance discipline can amplify each other.
On Irina’s social channels, our content surged past previous organic benchmarks—becoming one of her top-performing partnerships and outshining the brand’s prior organic campaigns. Strong creative + strategic timing = maximum cultural lift.
To extend momentum, we produced a three-part conversational video series with Irina and Tamara—designed for retention, shareability, and ongoing earned-media value. These pieces deepened brand affinity while feeding a longer campaign arc.
If you’re ready for creative that breaks records—not budgets—reach out at studio@dtestudio.com.
We build campaigns that perform beyond expectations.
