Case Study

As digital agency partner to esteemed clean beauty brand WELL PEOPLE, of the e.l.f. beauty family, DTE was responsible for supporting the brand's updated look across all platforms. Working across all digital touchpoints and in collaboration with the e.l.f. team, DTE was responsible for design, content, paid media and assets from concept, shoot to design and delivery.

Still life showing Well People makeup products in a grid with strong shadows.

Campaign Creative & Production

The launch of WELL PEOPLE's new look was supported by a brand campaign by DTE studio. DTE provided Concept, Creative Direction, Casting, Production and Design for video and photography shoots. DTE also adapted and formatted all content from for use on Paid Media.

Macro close up photos of a pomegranate, broccoli leafs and sunflower petals.

Digital Content Creation

In addition to campaigns, DTE studio was responsible for supplementary photo and video content from concept through to production and final delivery. These stories ranged from product hero stories, before and afters, application videos, product smears and textures, macro ingredients, more casual social content, and e-commerce pdp.

Two rows of square photos for social media content showcasing Well People products in natural, outdoor settings.

E-Commerce Flagship

DTE studio refreshed WELL PEOPLE’s e-commerce flagship with the new look and feel plus creating robust and dynamic content, product stories, and educational tools.

iMac, iPad and iPhone mockup showing DTE's website and content for Well People. The Optimist Lipstick product page, the homepage with a model applying pink lipstick and a model with blue eyeshadow apply mascara are all shown. The accent color is lime green.
Examples of digital, educational assets DTE created for Well People with info about ingredients, product usage and how-tos.
Solid white Well People skincare products shown over smears of each product.
Elegant still life photos of different powder makeup products like foundation, bronzer and eyeshadow.

Powerful Marketing Tools

From concept to design and copywriting, DTE studio developed emails, video, social assets, product education and ingredient stories, website banners, and paid media to support WELL PEOPLE’s monthly campaigns and marketing initiatives across all touchpoints.

3 iPhones showcasing emails DTE designed for Well People showcasing products and photography.
4 iPhones showing instagram story designs by DTE studio that educate customers about cream blush products, its shades and ingredients.
Still digital ads for Well People featuring mascara, pink lipstick and a primer serum.
8 iphones showing marketing content created by DTE studio for Well People. They range from emails showing models and promotions, product still lifes, ingredients like avocado

Visual Merchandising, VIP Gifting & Customer Experience

DTE helped bring the new brand experience to the customer by creating mechanicals for in-store visual merchandising, custom VIP mailers and elevating the e-commerce customer shipping experience.

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