Case Study

A marriage of the best organic and sustainably-sourced ingredients with expert scientific formulation for the cleanest active skincare line in the world.

Jars of Macrene Actives face cream with silver lids showing the new packaging design and logo by DTE.

Science, Meet Nature

As agency of record, DTE studio created a new name, logo, mark icon, primary and secondary packaging, messaging, content, social, and digital stories for celebrated dermatologist, Dr. Macrene’s debut product line.

Full Product Line Design

DTE studio applied the new, elevated branding to all products in the Macrene Active Line. DTE studio provided design for primary and secondary packaging, vendor coordination and management from concept through to production.

A lineup of clear, cylinder glass bottles and jars showing DTE's packaging design for Macrene Actives. All products have a silver cap and the logo on the font in light gray.
Lineup showcasing DTE's packing design for Macrene Actives boxes. Each box is a different mix of colors, all of the boxes are inspired by the beach and have shades of blue mixed with burnt oranges,  pinks and terracotta red.

E-Commerce Flagship

DTE studio designed and developed a new e-commerce shopping destination for the New Macrene Actives featuring robust and dynamic content, product stories, information graphics and educational tools.

iPad and Iphone showing excerpts from the About Page on the Macrene Actives new website.

Brand Extensions

“Ask Dr. Macrene”, branded content franchise to work across video, print, social and online.

Compelling Marketing Tools

Informative collateral pieces designed and executed from concept through to production.

A grid of product info cards designed by DTE for each of Macrene Actives products.

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