Case Study

Masthead is a large-format online publication by DTE studio. Each issue is themed around one topic and features contributions from, and collaborations with, creative minds across the worlds of fashion, art and entertainment.

A grid of images showing art and portraits of contributors to Masthead - including Billie Eilish, Sia, Tilda Swinton, Cher, and many more.

Re-inventing The Magazine

Masthead’s inaugural issue is inspired by the endlessly timeless and always diverse notion of Beauty. Working with celebrated photographer Michael Avedon, DTE invited Billie Eilish, Francesco Clemente, Danielle Lauder and other friends to share their thoughts On: Beauty.

Three Masthead Magazine covers, all in black and white, featuring Francesco Clemente, Danielle Lauder and TK and Cipriana Quann.

On: Technology with Albert Watson

DTE collaborated with one of the most influential photographers of all time, Albert Watson for Masthead's second release. The issue featured supermodel Coco Rocha, actor Waris Ahluwalia, actress and model Barbie Ferreira, musician Young Paris among others. To celebrate the issue's launch, a huge party was held in NYC.

Press quote from WWD celebrating Masthead Magazine's content and stories.
Photos from the Masthead Magazine launch party - they show Young Paris performing, a DJ in action, crowds, and the photographer Albert Watson.

Do You Believe In Aliens?

And if so, what do they look like? William Wegman brings aliens to life for Masthead's extraterrestrial issue. Featuring Cher, Tilda Swinton, David Byrne, Sia, Kesha, and more.

Design At Its Finest

DTE asked the brightest minds in fashion, architecture and product design "What are we doing to help create the best future possible?" The issue features Piero Lissoni, Daniel Libeskind, Nike, Adidas, Ganni and more. As part of The Design Issue, DTE introduced a fully upgraded website with large format, full-bleed editorials, motion and video capabilities and a never-seen-before vertical mobile menu.

Digital mockups showing DTE's design of Masthead Magazine in an iMac, MacBook, iPad and iPhone. Each device features different parts of the magazine, from an interview with Francisco Costa, the cover of The Design Issue, Hermes lipsticks and artist interviews. The mockups are all on a black background.

Looking Inward

During Covid, Masthead asked its contributors to turn an eye inward and share with intimate self-portraits and their thoughts on the topic of SELF. Featuring artist Marina Abramović, R.E.M. frontman Michael Stipe, filmmaker Miranda July, actor Ismael Cruz Córdova, stylist Natasha Royt, chef Flynn McGarry and many more.

Excerpts from the On: Self edition of Masthead shown in various formats from iPhone to iMac.

Entering the Dream World

The Dream Edition released in collaboration with Hyperphantasia invites viewers into the bedrooms of 8 inspiring women. To accompany the issue, a series of collectible NFTs was launched in support of 8 charities and sold out in 24 hours.

Superstar Talent

The edition featured Oscar nominated and Grammy, Tony and Emmy winning Cynthia Erivo, supermodel Jourdan Dunn, rising superstar Ashe, phenomenal multi-hypenate creative Suki Waterhouse, change-making influencers and activists Frida Cash Flow and Princess Gollum, the ethereal magic that is actress Dree Hemingway, and the new wave retro cool of musician Zella Day.

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